Yesterday, Activision launched a somewhat controversial marketing campaign for its next Black Ops game. In it, they sent out a series of tweets indicating civil unrest and government crackdown in Singapore. Many people are upset that Activision would greenlight such a tone deaf campaign.
We have now received reports that EA will not be outdone. EA itself is not free from controversial marketing campaigns. It once sent brass knuckles, a weapon illegal in most states, to games press to market its Godfather 2 game. It also created a “sin to win” campaign for Dante’s Inferno in which gamers commit “sins” to win goodies from EA. But its latest marketing stunt for Battlefield may have gone too far. Continue reading